 Propel: Growing Your Group Coaching Business Â
Discover Your True Worth: Crafting a Winning Pricing Strategy for Coaches and Consultants
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Tuesday, October 28, 2025 | 11:45 AM- 12:30 PM EST
In a crowded market, many coaches and consultants struggle to articulate their value and confidently price their services. This session will help you break free from undercharging and undervaluing your expertise. Through practical frameworks and real-world examples, you will learn how to identify your unique strengths, define your niche, and set prices that reflect the true return on investment you provide. From building a powerful brand narrative to creating tiered offerings, youâll walk away with actionable strategies to attract quality clients, stabilize your revenue, and build a thriving practice that honors your skills and delivers long-term growth. Join this session to discover how to move beyond imposter syndrome, step into your role as a valued advisor, and confidently charge what youâre worth.
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Audience
â Coaches new to group coaching
â Coaches with some experience group coaching
â Coaches with advanced group coaching skills
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Key Takeaways
âď¸ Analyze your core value proposition by examining market needs and differentiating factors that set your practice apart.
âď¸ Formulate a clear brand narrative and tiered offerings to effectively communicate and justify premium pricing.
âď¸ Evaluate your pricing strategyâs impact on long-term revenue goals, making data-informed adjustments to optimize profitability.
Dr. Jose Mendoza
Academic Director and Clinical Associate Professor, New York University
Dr. Jose Mendoza is the Academic Director and Clinical Associate Professor at NYUâs School of Professional Studies, leading one of the largest U.S. graduate marketing programs (1,500+ students). He specializes in marketing tech, AI, business analytics, and pricing. Previously, he taught at the University of Arizona and Sacred Heart University, pioneering digital and AI marketing programs. With 20+ years of senior global marketing experience, he has worked with Absolut, Chivas Regal, Hewlett-Packard, and Tampico in 50+ countries. His expertise spans consumer insights, big data, and neuromarketing, and he has presented at conferences worldwide. Dr. Mendoza holds a DBA from Cranfield University, an MBA from the University of Pittsburgh, and a B.S. in Computer Sciences. His current research and teaching focus on AIâs role in marketing, and he serves on editorial boards of key industry journals and associations
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HUDDLE is the online festival bringing together thought leaders, movers and shakers, and researchers in the coaching space to expand the field of group coaching.Â
