Propel: Growing Your Group Coaching Business
Panel: Market Your Programs! Define Your Value and Share it Through Impactful Content
Tuesday, October 28, 2025 | 2:15 PM - 3:30 PM EST
Coaching is powerful but describing its value in a way that attracts the right clients? That’s where many of us get stuck.
In this and interactive session, with Marni and Mary, you’ll explore how to clarify your message, speak directly to your audience’s deepest desires, and create content that sparks connection and action.
You’ll learn how to confidently articulate what makes your work unique, so you stand out in a crowded market and generate real curiosity about your programs.
From crafting a magnetic introduction to leveraging newsletters, LinkedIn, and audience insights, this session is packed with practical tools to market your group coaching with confidence and clarity. Whether you’re just starting or looking to refine your message, come ready to challenge assumptions, shift your perspective, and walk away with a content strategy that truly reflects the impact you create.
Audience
➙ Coaches new to group coaching
➙ Coaches with some experience group coaching
➙ Coaches with advanced group coaching skills
➙ Coaches internal to an organization
Key Takeaways
✔️ Clarify your unique value and craft messaging that instantly resonates with your ideal clients
✔️ Create compelling content that builds connection, drives engagement, and supports program enrollment
✔️ Leverage platforms like newsletters and LinkedIn to grow your community and visibility
✔️ Gather audience insights to refine your marketing strategy and align your messaging with what clients truly want
Panel
Mary Cravets
Founder, Simply Get Clients
Mary Cravets is an award-winning Client Generation Expert and International Speaker who helps coaches grow their businesses without working nights and weekends.
She’s heard all the confusing and conflicting advice out there - so she isn’t surprised that most coaches struggle to establish a sustainable business. But she’s here to change that.
Using her methods, the majority of Mary’s clients quickly increase their income 50% or more. Clients range from the former CFO of Microsoft North America to coaches in their first few years of business.
Mary is also a huge fan of roller coasters, obsessed with otters and proud Mom to her cat Inigo Montoya.
Marni Gordon, PCC
Senior Vice President, Partnerships, ANA Educational Foundation
Marni is an NYU Certified Career and Executive Coach with ICF ACC accreditation and a Group Coaching HQ Certified Group Coach. Marni is passionate about helping others with career and leadership development with a focus on helping professionals at all levels achieve their personal and professional goals. In addition to coaching, Marni has 30+ years of corporate marketing leadership experience at the Association of National Advertisers (ANA) as well as at large advertising agencies including Mindshare, J. Walter Thompson, and Grey Advertising. Marni created the Marni’s Midlife Marketers LinkedIn Newsletter which now has 4,000+ subscribers. This bi-weekly newsletter has job opportunities and actionable advice for midlife marketers aged 40+ who want to thrive in a career they love. Marni also runs a “Midlife Marketers” Group Coaching Program for midlife marketers who want to figure out what’s next in their career.
Ready to amplify your impact through group coaching?
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HUDDLE is the online festival bringing together thought leaders, movers and shakers, and researchers in the coaching space to expand the field of group coaching.
