Propel: Growing Your Group Coaching Business
Wednesday, October 28, 2025 | 10:15 AM - 11:30 AM EST
In today’s fast-changing workplace, internal coaches and L&D leaders are under pressure to empower employees while navigating constant organizational shifts. This panel explores how to support them by offering group coaching programs that meet real business needs and sell themselves through impact.
We’ll dive into what decision-makers value most in group coaching, how to use problem-oriented language to pitch more effectively, and why showcasing participant transformation is key to long-term adoption.
You'll walk away with market insights, messaging strategies, and practical tools to help you align your coaching offer with what organizations are actually looking for: meaningful results, shared experiences, and scalable solutions. Whether you're selling to HR, L&D, or business leaders, this session will help you position your work not just as a service but as a strategic investment.
Audience
➙ Coaches new to group coaching
➙ Coaches with some experience group coaching
➙ Coaches with advanced group coaching skills
➙ Coaches internal to an organization
Key Takeaways
✔️ Position group coaching as a strategic solution that aligns with organizational challenges and goals
✔️ Discover the language, framing, and market insights that resonate most with decision-makers
✔️ Build a toolkit for showcasing impact, engagement, and outcomes that help your coaching offer sell itself
Panel
Ronald Rodriguez, Ph.D., PCC
Chief Business Officer, Fluence
As the Chief Business Officer at Fluence, Ron spearheads go-to-market strategies, client partnerships, and overall business direction, leveraging extensive experience in business operations, Edtech Product Leadership, and account management. He is also an Advisory Board member and frequent guest speaker on Change Management, Transformation, Resilience, and Performance. Drawing from his experience as a Neurocoach and leadership behavior expert, he integrates neuroscience and behavioral science into Fluence's training, coaching, and client interactions to ensure a seamless solutioning and partnership experience.
Sara Hoxhaj
Learning & Development Specialist | Transformational Coach
Sara Hoxhaj is a Learning & Development Specialist and Transformational Coach passionate about empowering professionals and organizations. With extensive experience at Lingoda GmbH and Taxfix AG, she has designed leadership programs, interactive workshops, and onboarding initiatives that drive performance and build resilient cultures.
Starting her career in recruitment, Sara discovered her passion for people development, leading her to earn an MSc in Learning and Development from Maastricht University and a BA in Global Economics and Management from Constructor University Bremen. Certified with a Level 2 ICF-accredited diploma in Transformative Coaching and EMCC Senior Practitioner accreditation, she expertly guides leaders in building high-performing teams and cultivating psychological safety.
Sara’s engaging style and practical insights inspire audiences to embrace change and seize new growth opportunities. With a blend of academic rigor and hands-on experience, she offers actionable strategies for building human-centered organizations. Eager to share her expertise at Huddlefest 2025, Sara looks forward to contributing to conversations on leadership, collaboration, and innovation in today’s dynamic workplace.
Dominique Mas, PCC
Chief Executive Officer, Group Coaching HQ
Dominique is the CEO at Group Coaching HQ, an ICF-accredited trainer that equips organizations and coaches with the expertise and support to lead the future of coaching: impactful, scalable group coaching programs.
Dominique has built group coaching programs for Fortune 500 companies, and has trained over 200 coaches in the art of group coaching. As a consultant for organizations scaling their group coaching programs, she supports organizations to amplify their coaching culture.
She holds a M.Ed in Educational Leadership and Change, is an ICF PCC, a Certified Mentor Coach, a Hogan Assessments Certified Coach and a certified LEGO® SERIOUS PLAY® Facilitator and Coach
A surfer and adventurer, and she lives a peaceful life in Brooklyn, NY with her partner, the artist Swissipino and Professor the awesome dog.
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HUDDLE is the online festival bringing together thought leaders, movers and shakers, and researchers in the coaching space to expand the field of group coaching.
